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Partner Interview

viridIT is this year's sponsor of EMDay and we warmly thank them! We asked a few questions to Clara Marzin, Marketing and Sales Manager, to find out more about their news. You will be able to contact Clara and the whole team during EMDay, directly at their stand. In the meantime, enjoy reading!

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Clara from viridIT: "viridIT aimed to design a new MTA technology to combine innovation, security, speed and eco-responsibility."

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Can you tell us about your business?

viridIT was created in 2020 with the objective of designing a new MTA technology to combine innovation, security, speed, and eco-responsibility. It is in this context that our vSMTP product was born. General MTA, it is written in RUST and its architecture is based on micro-services. These offer great adaptation and configuration capabilities. The vSEND module is particularly aimed at the world of e-routers since it has innovative features, particularly in terms of the speed of sending emails.

Among our strengths, we have great development potential thanks to our team of engineers based in France. Thus, we have the capacity to evolve our product so that it offers new modules that meet the expectations of professionals. Our latest creations are two features based on artificial intelligence which allow on the one hand the processing and categorization of bounces, and on the other hand, the improvement of adaptive behavior.

 

Is your activity more dedicated to technical people or Email Marketers?

 

We are experts in a technology that is intended to be used by all professionals in the sector, whether engineers or marketing managers, among others. The MTA is at the heart of the process of sending email marketing campaigns. vSMTP will be used by technical teams looking for an agile, efficient and configurable tool to offer the best deliverability statistics to marketing managers of emailing campaigns.


If we want to meet you at EMDay 2024, who can we contact?


For the edition of EMDay 2024, we are coming as a team to Rennes in order to best respond to the requests that we may receive. In this context, you will find Pierre-Antoine Guardiolle (President and Founder), Pierre-Olivier Lompré (Senior Consultant) and Clara Marzin (Marketing and Sales Manager) on September 23 and 24!
To meet us, you can contact Clara via Linkedin, or by email : c.marzin@viridit.com.

 

Do you have an exclusive offer dedicated to EMDAY participants?

 

We will be happy to be able to offer you several exclusive offers on our products and services during the event for any project that arises during a meeting on EMDay.

Don’t hesitate to come and meet us to take advantage of it!

What do you expect from this edition of EMDay?

 

Whether for viridIT or for our team, it’s our very first time at EMDay! And as with each first part of the saga, we are very excited about the event, the meetings, the discoveries... We look forward to participating in current debates to offer you our analysis and enrich our knowledge of the sector.

 

Do you possibly have a memory from a previous edition to share with us?

 

viridIT not having been present at previous editions, unfortunately we cannot share any memories with you. However, we have an anecdote.

For more than a year, we have been traveling to the various events and conferences in Europe on the subject of email marketing and deliverability... We have had a lot of feedback from French professionals who told us that EMDay was one of the best events in the sector!

Finally, if you have any news that you want to share with us, now is the time...

 

To complete our proposals for email professionals, we will present a new offer: Kimzee.com, the email infrastructure as a service solution. To discover with our team or during our workshop!

You can find Clara and the entire viridIT team during EMDay by going to meet them directly at their stand.

 

The viridIT team will speak during three workshops “Artificial intelligence at the heart of MTAs” on September 23.

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