Partner Interview
Postmastery is once again a sponsor of EMDay this year and our main partner, we thank them warmly! We asked a few questions to Jérôme Gays, Sales Manager France, to find out more about their news. You will be able to contact Jérôme and the whole team during EMDay, directly at their stand. In the meantime, enjoy reading!
Jérôme from Postmastery: "Our clients, coming from all over the world, are routers, marketing agencies and other professional senders such as Booking.com, CCM Benchmark, Chapsvision, Microsoft, WIX and many others..."
Can you tell us about your business?
Postmastery is a company specializing in deliverability. Our main activities are the implementation of complete routing infrastructures as well as the monitoring of SMTP logs. Our clients are companies that have chosen to route emails using their own technical and human means, and it is in this sense that we support them.
Our clients, coming from all over the world, are ESPs (routers), marketing agencies and other professional shippers such as Booking.com, CCM Benchmark, Chapsvision, Microsoft, WIX and many others.
Ton activité est-elle plus dédiée à des personnes techniques ou des Email Marketers ?
We approach deliverability from a technical angle: the quickest and most effective way to know that an email is not delivered is to look at the transaction logs between the sender and the receiver. Our solution and our services are therefore more oriented towards technical people.
If we want to meet you at EMDay 2024, who can we contact?
The entire Postmastery team will be present at EMDAY this year, so you won't be able to miss us :)
There will be Oliver and Yves-Marie our 2 deliverability engineers for France, Syed and Alex for the more international part, as well as Willem and myself for the commercial part.
And of course without forgetting our CTO, the founder of Postmaster: Maarten Oelering
Do you have an exclusive offer dedicated to EMDAY participants?
We offer everyone who will be present at EMDay the opportunity to test our solutions free of charge for two weeks.
And if you would like a more detailed analysis of your deliverability, you can send us a sample email to postmastery@audit.postmastery.com and then all you have to do is come and meet us on the stand so that we can introduce you the results and possible actions!
What do you expect from this edition of EMDay?
Like every year, EMDAY is an unmissable moment that brings together the French email ecosystem and we are very proud this year to be among the main sponsors in Rennes.
This will be the ideal time to discuss new market trends together, meet new players and expand our network. We are very happy to participate and share our know-how with the ecosystem.
Do you possibly have a memory from a previous edition to share with us?
There are so many, but beyond a particular conference, every year the most memorable remains the Networking sessions! It's an opportunity to discover in a different way the people with whom we can communicate all year round and to have email discussions in a more relaxed setting than a simple professional meeting... And to realize that there are real synergies between the different interlocutors!
Finally, if you have any news that you want to share with us, now is the time...
One of the biggest current trends in the email deliverability industry is the growing importance of email authentication. More and more organizations are adopting DMARC, SPF and DKIM to protect their domains from abuse and improve their email reputation. The implementation of strict DMARC policies (p=reject) is particularly encouraged to ensure better protection against phishing and spoofing. These authentication measures not only help secure shipments, but also optimize deliverability by ensuring emails reach recipients' inboxes reliably.
You can find Jérôme and the entire Postmastery team during EMDay by going to meet them directly at their stand... Or during the Networking sessions!
Jérôme and Olivier will speak during three workshops “Are you really sure you have a good reputation and good deliverability?” September 23.
Yves-Marie will speak at two conferences: "All these Bounces that we cannot see: A Deferrals story" and the closing conference "Discussion on deliverability enforcements" with Yahoo!